Branding and Protection Combined: Customizable Protective Materials for Effective Packaging

Branding and Protection Combined: Customizable Protective Materials for Effective Packaging

The market demand for protective materials is growing nowadays.  What are the most popular materials?

The one of popular protective material is air bubble wrap, as it’s no air at the beginning, will work with the air cushion machine, so it’s very small volume, good for e-commerce sellers who have less space in warehouse. There’re perforated lines on the air bubble film, we can tear easily to wrap the goods one by one.

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Versatile Solutions: The Adaptability of Protective Materials for Various Industries

Protective materials offer versatile solutions that cater to the diverse needs of different industries. Whether it's fragile electronics, delicate glassware, or heavy machinery, protective materials can be customized to provide optimal protection. They can be tailored to accommodate the specific dimensions, weight, and fragility of various products, ensuring a secure and snug fit that prevents shifting and minimizes the potential for damage during transit or storage.

Types of protective material

1、 Polyethylene foam EPE, commonly known as pearl wool:

Features: small density, good flexibility and high recovery rate; The shockproof property is superior to polyethylene plastic;

Applications: furniture, household appliances, instruments and meters, craft gifts, wood products, glass ceramics, building waterproof, carpet interlayer, sound insulation, travel bags, precision spare parts, various pipe insulation and other fields.

2、 Polyethylene foam material EPS, commonly known as foam board or styrofoam:

Advantages: good shockproof and cushioning performance, high compressive strength (the compressive strength increases with the increase of density), small water absorption performance, grease resistance, easy molding, and low price.

Disadvantages: not environmentally friendly; After compression, it is easy to produce plastic deformation, poor reusability, poor weather resistance, brittle texture, and fragile dust.

Application: Packaging of household appliances and industrial products.

3、 Inflatable film or bags, made of 7-layer nylon co extruded film (PE+PA), or made of PE.

Advantages: There are many types and specifications. Now most enterprises use this kind of packaging material, which is clean, easy to recycle, load-bearing, environmentally friendly and cheap;

Disadvantages: It is easy to be pierced and damaged by sharp objects. If the air column bag is affected by similar sharp objects, the air column bag will be damaged and leak, and cannot be used again.

Applications: precision instruments, fragile glass products, hardware products, beverage and food, electronic industry, logistics and transportation, automobile accessories.

4、 Kraft paper buffer, inner bag: PE+NY (PA nylon) seven layer co extruded film; Outer bag: Kraft paper+PP woven wire composite

Advantages: This is very in line with the European and American buffer packaging market. Paper cushion packaging can play a very good role in filling, winding, fixing and buffering. In addition, the recyclability of paper does not need to be considered at all, and it also conforms to the emerging national green express transport specifications. However, the price is relatively expensive, and the quantity must be considered.

Beyond Protection: Branding Opportunities with Customizable Protective Materials

Protective materials offer more than just physical security; they also present branding opportunities for businesses. Customizable protective materials can be printed with company logos, product information, or promotional messages, enhancing brand visibility and leaving a lasting impression on customers. This unique branding opportunity adds a professional touch to packaging, reinforcing brand identity, and increasing brand recognition throughout the customer journey.

Customization Matters: Tailoring Protective Materials to Suit Unique Requirements

Customization is a key advantage of protective materials. Manufacturers can select the appropriate materials, adjust the thickness, and incorporate specific features to meet their unique requirements. For example, foam padding can be customized to provide extra cushioning for delicate items, while bubble wrap can be tailored to fit products of various shapes and sizes. This customization ensures that each product receives the level of protection it deserves, minimizing the chances of damage or loss.

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